Monday, December 5, 2011

Do Sustainable Practices Add Value?

It depends on what your definition of value is. If you think every sustainable step adds up and creates more space, less impact- then yes it adds value. If you think that sustainability costs more than it's worth-then the answer is no. I would like to think there is a middle ground. Restaurants and bars are in a very unique position. The chain goes full circle with many opportunities to practice sustainability in between. Communicating what specific sustainability practices are being followed on a menu or sustainability board may add value when customers who support these efforts stop by more frequently. Currently sustainability practices are driven by cost and accessibility which for most is a hindrance. Could there come a day when sustainability practices are reviewed on the same plane as product, price, service and atmosphere?

No comments:

Post a Comment