Is there a better way to instantly create a brand than to throw a famous face and name onto a menu and a building? I think not. It has been going on for as long as I have been around. It used to be that athletes needed to supplement their contracts. Fuzzy Thurston's in Green Bay Wisconsin is a great example of how a retired player created a successful business by integrating his uplifting personality into his restaurant. People wanted to meet him and it became a fixture. The list is long with male coach and quarterback steakhouses dominating the scene. Will we ever see a Mia Hamm.....Burger Joint open up? or how bout a Billy Jean Breakfast King? Which is your favorite and why? Let Grow know.
........and, oh yeah, there might be a better way to brand. Just ask Emeril or Bobby Flay.....cause it's always about the food,booze,service,atmosphere,location..... no matter how many rings you may have.
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