Your Restaurant = Your Brand

As soon as someone Googles, Yelps, Facebooks, goes to your web site, parks in your lot or walks through your door-your brand is up for praise, dissection or never mind. A restaurant can have the most up to date web site that creates excitement but if I walk in the door and have to wait to be greeted and seated due to indifferent employees then I am not going to spend as much money and may even turn around and leave. If the bathrooms are trashed I will likely leave sooner...the list goes on and on.I have professionally witnessed a brand grow from 50 locations to over 1300 during the last fifteen years. They are an industry leader and they do it by brand integrity. They care about employee culture, they care about renovating and updating their look, they care about service and they care about food. They understood at the beginning that when they created a concept they were creating a brand. An integrated brand where all visual and verbal messages had integrity and were communicated consistently and effortlessly-and they found financial success. Solo owners take note- there is help out there for you if you want it.