The Importance of Social Media

As a self proclaimed Social Media Guru, I love to talk about the importance of Social Media to the overall success of your Restaurant.  Every Restaurant owner has dreams of their restaurant becoming famous or the hot place to go.  The problem with these dreams is that so few restaurant owners market their restaurant correctly.  The simple fact is that having amazing recipes and a talented Chef will do very little for the success of your business if no one knows you exist.  There are many reasons why restaurant owners do not incorporate Social Media into their overall marketing campaign. For some, there is a lack of knowledge on how to begin a successful Social Media campaign, for other restaurant owners there is not enough time in a day to work on a blog or Facebook page.  Whatever the reason, why a given restaurant may overlook this important marketing tool, it is important to know the power of Social Media.  Social Media is extremely cost effective (generally Free) and allows you to advertise your specials, document your Chef’s Bio, and even develop an email VIP club. On a slow night you can blast your Social Media outlets with a special on Drinks or your daily-featured dishes.  I would say in our current market it is imperative that you at least maintain a presence on Facebook and YouTube.  Make a simple video with your Chef cooking your restaurant’s signature dish, or your sommelier talking about an interesting wine.  You can then post this video to YouTube and link this to your blog, Facebook page, website, etc.  This will be the beginning of your Social Media Marketing Campaign.  The fact is that your Chef is preparing this food everyday in order to be ready for service, why not use this time to make short videos for YouTube that will act as cooking classes and attract new clients, as well as food critics to your restaurant.  If you would like to know more on how you can use Social Media to increase your business, just send me an email, as I enjoy helping business to GROW.