A strong military heritage underlies the study of strategic management. Terms such as objectives, mission, strengths, and weaknesses first were formulated to address problems on the battlefield. According to Webster's New World Dictionay, strategy is "the science of planing and directing large-scale military operations, of maneuvering forces into the more advantageous position prior to actual engagement with the enemy." A key aim of both business and military strategy is "to gain competitive advantage." In business and military operations alike both operations use their own strengths to exploit competitor's weakness. If an organization's overall strategy is wrong (ineffective), then all the efficiency in the world may not be enough to allow success. Business or military success is generally not the happy result of accidental strategies. Rather, success is the product of both continuous attention to changing external and internal conditions and the formulation and implementation of insightful adaptations to those conditions. The element of surprise provides a great competitive advantages in both military and business strategy; information systems that provide data on opponents' or competitors' strategies and resources are also vitally important. If strategic management is not an active part of your business plan, learn to incorporate this important business element now rather than later and learn how to GROW your business.
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