SEO work is Not Magic

SEO work is not magic and requires a well-planned, long term marketing strategy.  The benefits to a well planned SEO marketing strategy for your restaurant or any business, for that matter, is the high ROI opportunities.  SEO marketing plans require a strategy that is followed, verified, and scrutinized along the way.  Methods that might work well for one business will not necessarily always work well for another.  For this reason, every SEO job must be looked at individually and a plan should be made that will work best for that specific business.

When working on a SEO project, there has to be a way to determine success or failure of any Internet marketing activities.  The best way to determine this is through the use of Web Analytics.  Web Analytic services vary from free services, such as Google Analytics to very expensive and heavily customizable packages.  Analytics will give you the ability to see what parts of your marketing campaign are successful and where to channel your resources and money.  In addition, a business can also see what is not working and reduce their time and effort on those marketing activities.  Web Analytics is not a cost center and if done properly can make the difference between making and breaking it on the Internet.

A large part of any successful SEO campaign will focus on Content Building.  A website is never done.  In order to be useful, it must change and grow over time.  Much like business trends and methods change to deal with other variables, a website must stay up to date to reflect these changes.  Providing high quality content that is aimed at your business, but does not directly sell something, is the best opportunity to increase traffic and exposure to your website and ultimately your business.  You should be the expert in your field and sharing your knowledge is the key to bringing fresh faces to your web content and business.  This leads to the next process of successful search engine optimization for your restaurant’s website.

The Internet would not be a “net” without the use of links.  Without links, the web would be a lot of disconnected information; disconnected info cannot be found and that would defeat the purpose.  This is why links are so important to building organic traffic.  With the use of internal site linking and inbound links, search engines can find your content and decide where to index it on a search.  The more links that point back to your site from other trusted sites show the search engines that you are an important source of information on a given subject.  There are many methods used to obtain links but a true SEO professional will be very careful where they place links so that they will provide the best generators for traffic to your web site. 

  All investments must be measured and should produce a predetermined return on investment.  Continued investment with zero returns will quickly put you out of business and out of money.  If you find that your investments into your marketing campaign are not giving you the expected return on investment, you must re-evaluate your Marketing campaign.  Expand the things that work, help your bottom line, and eliminate what is not effective.  Improve details to increase conversion.  What works for one person might not work for you, so testing is key to success.  Don’t reject a method without first testing it.  SEO is a process that takes time; stay the course and constantly evaluate your efforts to find an effective path to GROW your business.